Media Planning and Buying

Optimising CAC’S

Enabling only high intent consumer media channels & skipping the experimental spends as we’ve tested those.


  • Crucial Media Learnings : We’d happily pass on all our learnings of different emerging media performances & what they enable for you as a brand in terms of expected kpi’s like reach/engagement/industry standard cac’s of a specific media channel & its performance based on our past campaign executions.
  • Strategic Reach & Targeting : We only focus on revenue-generating activations by engaging primarily with “inmarket audience/high-intent audience/look-a-like audience”


  • Media Buying : Effective budgeting & minimising wasteful experimental spending : functioning as an extended marketing arm, we help you skip the experimental spends & for the most part focus on revenue/salesled activations to ensure better campaign economics.simply put optimised “cac”

We’re an integrated media agency. Alternatively, You can Think of us an extended marketing arm for your Brand/Agency.

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Contact Info
Corporate Office-Mumbai

G53, Om Heera Panna Mall, Near, Oshiwara Police Station Rd, Andheri West, Mumbai, Maharashtra 400053


H2X4+PCW, Plot, Lane 6, Block X, Shyam Vihar Phase-1, Najafgarh, Delhi, 110043

Production Unit – Noida

B-135, Sector 10, Noida

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